1.

We define and document the first year milestones and a mutually agreed upon sales goal. This drives SBA’s work and sets clear expectations of the partnership.

2.

We research and create a situation analysis that identifies the target market competition, market gaps and opportunities.

3.

We conduct a marketing inventory that examines your existing marketing materials such as your website, brochures, etc. to assess what is available to use or yet needed in the target market.

4.

We create a marketing plan that details the best positioning, branding, lead generation programs, timeline and costs to enter the market effectively.

5.

The sales strategy and plan then identifies specific early adopter target companies and contacts.

6.

If appropriate, we set up a legal entity which may include incorporation, and staff to give your company a local presence and self-supported success in the target market.

7.

We make personal introductions to appropriate contacts in our network to quickly establish initial showcase accounts. We manage the sales activity closely with your pre-sales people to minimize costs and optimize success.

8.

After showcase accounts have been established, we implement highly targeted lead generation programs that were described in the approved marketing plan to attract ideal leads and quickly turn them into new paying customers.

9.

We manage all sales cycle, utilizing pre-sales and post-sales support through your organization, new local personnel, or via a local partner depending on the best business strategy for your company at that time.

10.

If your new venture requires additional capital, we can help write your business plan, develop the necessary financial statements and go after a variety of funding sources to secure the needed money.